College Sends Acceptancecasts
By Steve Rubel
Expert Author
Article Date: 2006-03-15
Blake Barbera (did you know he's the Tiger Woods of PR?) discovered that Fitchburg State College is telling students that they have been accepted via a special podcast on iTunes hosted by the college president.
What a neat way to connect with today's Web-savvy students. They should use podcasts for recruiting too.
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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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