So you want to be an SEO… Top Traits of a Search Engine Marketer
We’ve been interviewing quite a few potential search marketers at Search Mojo over the past few weeks, and it got me thinking about the traits that make the most effective search engine marketers successful. In this industry, it’s rare to find entry-level candidates with more than an anecdotal understanding of search engine optimization (and even if they’ve had experience, it might not be the right type of search engine marketing for us—all agencies are different), so instead, we typically look for an amalgam of ‘soft skills’ that we can build upon.
The most valuable skills I learned in college weren't in a classroom
This week, I made my bi-annual pilgrimage to Winona, Minn., to my alma mater. I head down there twice a year to speak to classes about the PR industry–trends, skills, the job search, my experience, etc.
Why do so few men go into PR?
I haven’t worked on the client/agency side of PR now for almost four years. But, when I was, I was typically one of a handful (and in a few cases the ONLY) guy on my PR team.
How do I search for a job on LinkedIn?
This may be a bit obvious, but I’m looking for work and am unclear how I can use LinkedIn to find positions other than searching for HR people in local companies. Can you offer some assistance? Thanks.
6 Social Media Skills You Need in Marketing and PR
According to an article in Forbes, whether you’re just starting out, or you learned your Marketing skills years ago and need to get up to speed, these six skills are essential:
Are Massive Open Online Courses (MOOC's) Changing Education?
The idea of using the collective intelligence of a community or group of people to solve a problem isn’t anything new. Much like the massively multiplayer online role playing games (MMORPG’s) work in gaming, massive open online courses (MOOC’s) works for education. While the movement is still relatively new and hard to measure, the New York Times did just report that the standard for course completion is a balmy 10%, with 20% being “a wild success” according to the article.
Career Development in the Social Media Era
A recent article in Investor’s Business Daily (IBD) highlighted some ways in which savvy executives can help cultivate their workforce in a new era, with new tools, and new methods. Among the new tools, and trends in corporate development was the ability to constantly train employees, allow lateral and not just vertical movement. The trends in mobile computing and ‘everywhere access’ make it easier to train internal employees for not only advancement, but broaden their skill sets in other areas that complement their core roles. Social media will play a key role in this training according to the piece.