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| Why Micro Goals Are Key in Social Campaigns |
| Are you incorporating micro goals into your social media campaign? Most people concentrate on the big goals such as the number of followers and fans but leave out the smaller goals... |
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| 3 Game Changers in the Future of Marketing |
| Online marketing is changing rapidly with new developments in search and social media occurring almost daily. With this in mind, it's interesting to think about the future of the industry... |
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| Scaling a Large SEO Program |
| When looking at large SEO programs as opposed to small SEO programs, Bill Hunt of Back Azimuth Consulting says it is all about scale. But, as he points out, "Scale itself is a challenge." |
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| Recent
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| When And Where Are You The Most Productive? |
| If you have been a regular reader of this blog, you would know how, by now, and every so often, I get to talk and share further insights around one of my favourite Web sources for learning on a wide range of topics available out there at the moment. One that surely doesn't leave people standing still; quite the opposite… Inspiring, provocative, insightful and enlightening are adjectives that come to mind when talking, of course, about TED Talks. Well, earlier on this week, I had the opportunity to watch one of those presentations that... |
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| Marketing Yourself Through Social Media... |
"UNC Grad Seeks Non-Lame-Ass Job." Upon posting a Craigslist ad with the aforementioned title, recent UNC-Chapel Hill graduate James Daigle received a slew of messages from HR workers asking him, "What are you doing?!" James has been taking a very unconventional approach to his job search and there is a lot you can learn from him if you're looking for employment.
Utilize Social Media to Help People Find You - To get people to find him online... |
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| Mastering LinkedIn For Career Networking |
The web has changed so many aspects of our lives, that even certain practices we thought might not have changed are growing before our eyes. Career Networking has changed so much with the advent of social networking.
Before, networking was about connections with people you directly knew, and you had to rely on many personal relationships for advancement. These avenues are still worth exploring, but with LinkedIn you can find connections in places never thought possible. The... |
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| How To Land A Career In PR |
I have a number of passions in life. One of them, it seems, is helping people find jobs. I find myself gravitating toward that work often. It led me to organize a one-day "tweet-a-thon" to help my friends Scott Hepburn and Sonny Gill (who were both looking at the time). It led me to co-found Help a PR Pro Out with my good friend, Valerie Simon. And, I'm constantly looking to match employers with candidates locally as I often hear of opportunities that never go public.
In this work, I've had... |
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