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November 23, 2010
Marketing Yourself Through Social Media To Jumpstart Your Career
By Craig Carter
"UNC Grad Seeks Non-Lame-Ass Job." Upon posting a Craigslist ad with the aforementioned title, recent UNC-Chapel Hill graduate James Daigle received a slew of messages from HR workers asking him, "What are you doing?!" James has been taking a very unconventional approach to his job search and there is a lot you can learn from him if you're looking for employment.

Utilize Social Media to Help People Find You - To get people to find him online, James utilized Facebook Ads, Google AdWords, LinkedIn ads, and of course, Craigslist. His Facebook ad is actually how I discovered him in the first place. He used specific demographic targeting to appear for UNC alums and me being one of them, it popped up in my ads. Even if you don't want to spend the money, it's still a good idea to utilize Facebook's demographic targeting. You can find out how many fellow alumni are in your area and how many people are involved in your industry.

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