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03.02.10
 By Justin FreidAre you not receiving any call backs or interview requests from your countless applications to jobs? It may not be your experience or salary requirements that are causing your resume to be thrown in the trash. It may be the fact that your resume is not worded correctly or optimized for your industry. If you are utilizing a large job site such as Monster.com or Career Builder chances are you are one of a couple hundred thousand people searching for a job. The number of resumes being thrown at open jobs is at an all time high so it makes it hard to stick out from the crowd. By applying SEO or search engine optimization to our resume it can help you stick out from the crowd or get your resume viewed. Recruiters who log in to find potential applicants search for terms related to the job opening. If they are hiring someone for an in house search marketing position chances are they will search for terms such as the following:
• SEO
• Search Engine Optimization • SEM • PPC • Paid Search • Search Marketing
If these "keywords" do not appear in your resume frequently then your resume is going to be passed over. Think of your resume title as the Title or URL of your resume. If it includes a high searched keyword phrase your resume has a high chance of showing up when a recruiter is looking for potential job suitors. Then think of your job history as the content of a website, making sure it is rich in keywords and thoroughly explains your experience in your field. Large companies also usually use software that scans submitted resumes for certain key terms and only forwards those selected resumes to hiring managers. If you are applying for an Account Management job with an ad agency it would be beneficial to include words such as brand management, media buying or media placement. This way when your resume is being scanned your resume gets forwarded to the hiring manager. Hopefully this tip can help you get your foot in the door or your dream job. Good luck! Comments About the Author: Justin Freid is an internet marketing consultant specializing in SEM and SEO. You can find Justin's views on social media, SEO and PPC on his internet marketing blog. Justin also oversees an internet marketing forum to help other learn and implement SEO, PPC and Social Media. For more information about Justin check out JustinFreidMedia.com. |
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